Fiduciary Financial Advisor in San Francisco, CA

Complimentary financial planning By Savology

Fiduciary financial advisor in San Francisco, CA. For San Francisco, CA residents who lack the free time, skill, or inclination to manage their investments and retirement accounts on their own, partnering with a financial advisor is a great way to help meet their financial goals. That relationship is built on trust, and whether you're planning for retirement, seeking to grow your wealth, or saving for your kids' education, you need a financial advisor who you know will be an honest steward of your assets. By choosing a fiduciary financial advisor in San Francisco, CA, you'll gain a partner who has a legal and ethical obligation to put your own best interests first.

At Correct Capital Wealth Management, our San Francisco, CA fiduciary financial advisors won't ever recommend a solution, investment, or approach that we don't genuinely have faith in ourselves. For financial advisors that follow the fiduciary standard and operate with your best interest as their top priority, call Correct Capital now at 314-930-401(k), fill out our online form, or schedule an appointment with on of our advisors.



Schedule a Meeting With an Advisor Today

Correct Capital Wealth Management's office is physically located in St. Louis, MO, but we serve clients throughout the United States in both personal financial planning and corporate retirement plans.

Schedule a 15-Minute Introductory Call


What Is a Fiduciary?

A fiduciary is a individual or organization that occupies a position of trust and responsibility when managing assets, monetary matters, or legal matters for another. Fiduciaries are legally and ethically bound to work in the best interests of the person or entity they are serving, often known as their "principal" or "beneficiary". This duty of loyalty and duty of care is called the fiduciary standard.

Common examples of fiduciaries include:

  • Trustees — People or entities tasked with handling and overseeing assets held in a trust for the benefit of beneficiaries.
  • Executors — Individuals designated to oversee the estate and assets of a decedent based on their will or the law.
  • Financial advisors — Professionals who offer financial advice and handle investments for clients, with an responsibility to put first the client's financial well-being.
  • Corporate directors — Individuals of a company's board of directors who are bound to shareholders to try and increase their profit.
  • Guardians — People designated by the court to make decisions on behalf of minors or persons who are unable to make decisions for themselves.
  • Attorneys — Legal professionals who are committed by a fiduciary duty to work in the best interests of their clients when handling their cases.
  • Real estate agents — Specialists who aid clients in buying, selling, or renting properties and are required to act in the best interests of their clients in real estate transactions.

Good Faith, Duty of Loyalty, and Duty of Care

There are three important facets to understanding fiduciary duty:

1. Good Faith

Fiduciaries are obligated to act in "good faith," which means they interact with their clients or beneficiaries honestly, with sincerity, and without any aim to mislead or harm the interests of their beneficiaries. They must always act honestly and with the best interests of the clients in mind.

2. Duty of Loyalty

Fiduciaries owe a "duty of loyalty" to the client, which means they must prioritize the beneficiary's interests above their own. They must steer clear of any conflicts of interest that might jeopardize their capability to act exclusively in the client's best interests. Any conflicts of interest need to be made known to the client and the advisor must still act with the client/beneficiary's interest over their own.

3. Duty of Care

Fiduciaries have a "duty of care" to exercise the standard of care, skill, and diligence that a judicious person would employ in the same or similar situations. They must make informed and thoughtful decisions when handling assets or making decisions on behalf of their client or beneficiary. This duty confirms that they do their best to shield and expand the assets within their care while reducing risks.

Fiduciary Financial Advisor in San Francisco, CA | Retirement Consultant | Small Business Financial Advisor | Wealth management near me

What Is a Fiduciary Financial Advisor in San Francisco, CA?

Financial advisors help San Francisco, CA individuals, families, and business owners attain their life goals via a range of financial services and recommendations. These services consist of investment choices, retirement planning, tax planning, estate planning, asset management and others.

Anyone in San Francisco, CA can label themselves a "financial advisor," but to be a fiduciary, an advisor must be registered with the SEC, and is legally required to abide by fiduciary duty, and as a result, must put clients’ interests ahead of their own. They have to have qualifications and certifications from industry organizations such as the CFP Board and Fi360. Securing and keeping these certifications require continuous education and a stringent moral standard.

As an example, fiduciary financial advisors with a CERTIFIED FINANCIAL PLANNER™ certification need to follow the CFP Board's Code of Ethics and Standards of Conduct to:

  • Act with honesty, integrity, competence, and diligence
  • Act in the client’s best interests
  • Exercise due care
  • Avoid or disclose and manage conflicts of interest
  • Maintain the confidentiality and protect the privacy of client information
  • Act in a manner that reflects positively on the financial planning profession and CFP® certification

Are All Financial Advisors in San Francisco, CA Fiduciaries?

Not all financial advisor in San Francisco, CA is fiduciaries. The primary reason lies in the fact that financial advisors can operate under diverse regulatory frameworks and compensation structures, resulting to divergent standards of care:

  • Regulatory framework — Financial advisors might be subject to various regulatory frameworks relying on their business model. For instance, Registered Investment Advisors (RIAs) are usually fiduciaries. In contrast, some advisors (for example, those under a broker-dealer model) function under the suitability standard, which requires advice to be suitable for clients but does not mandate the same duties of loyalty and care.
  • Compensation structure — The way financial advisors are compensated can influence their fiduciary status. Fiduciary advisors typically charge a percentage fee for their services, rendering their compensation clear and limiting conflicts of interest. Other advisors generally receive commissions or other forms of compensation tied to product sales, which means you can't be sure that their recommendations are 100% for your benefit.

The Prudent-Person Rule

Fiduciary financial advisors must abide by the Prudent-Person Rule, also known as the prudent investor rule. The rule acknowledges that financial advisors cannot predict the future or determine which investments will be profitable with 100% certainty, but mandates that a fiduciary financial advisor purchase investments that a prudent person would purchase from an acceptable risk considering the client's goals and investment objective.

The prudent person rule is an early common law principle, and was later unified with the Uniform Prudent Investor Act. Each state might apply their own particular laws. Missouri law, for example, sets out that fiduciary financial advisors must consider:

  • General economic conditions
  • Potential inflation or deflation
  • Expected tax implications of investments
  • The role that each investment or course of action plays within your portfolio
  • Expected profit and appreciation of capital
  • Additional assets and resources you have
  • Your needs for readily available funds, income, and preservation of capital
  • An asset's unique relationship or value to you, if any
  • The size and nature of your portfolio, its distribution requirements, and the anticipated duration of your relationship with the fiduciary financial advisor

Fiduciary Duty vs. Suitability Standard: What’s the Difference?

Advisors who work under the “suitability rule” are only obligated to recommend investment products or financial products that align with your objectives, while financial advisors with a fiduciary duty must act in your best interest. Here are some key differences:

Fiduciary Duty

  • Ethical Responsibility: Fiduciary financial advisors are legally and morally obligated to operate in their clients' best interests at all times.
  • Client's Best Interest: Advisors must focus on the client's financial health over their own profit.
  • Full Disclosure: They must disclose all conflicts of interest, ensure transparency, and deliver the highest standard of care in their advice and actions.
  • Governance: Regulated by the Investment Advisers Act of 1940, which requires that investment advisors have a fiduciary duty to their clients.
  • ExamplesInstances: Registered Investment Advisors (RIAs) and CERTIFIED FINANCIAL PLANNER™ professionals.

Suitability Standard

  • Appropriateness: Advisors only need to ensure that their recommendations are suitable for the client’s financial needs and objectives at the time of the transaction.
  • Reduced Care Standard: Advisors can take into account their own interests as long as the recommendations are appropriate.
  • Possible Conflicts: Advisors may receive commissions from the sale of financial products, which can create conflicts of interest.
  • Governance: Governed by the Financial Industry Regulatory Authority (FINRA), which requires a “reasonable basis” that an investment is suitable for the client.
  • Examples: Some broker-dealers and insurance agents.

Best Interest vs. Reasonable Basis

The Investment Advisers Act of 1940 requires that fiduciary advisors must serve in their clients' "best interest," while FINRA Rule 2111 stipulates that dealer-brokers and other non-fiduciaries simply have a "reasonable basis" for their recommendations. Here's a breakdown of what those terms mean in relation to managing a client's investments and financial planning:


Best Interest Reasonable Belief
Definition Demands advisors to act in the client's optimal financial interest. Demands financial advisors to suggest appropriate investment products or strategies based on available information.
Standard of Care Superior level of care ensuring every action conforms with the client's best outcome. Guarantees recommendations are suitable and make sense for the client's situation.
Client-Centric Approach Advisors focus on client's objectives, needs, and preferences above their own. Advisors base suggestions on the client's disclosed financial situation, objectives, and risk tolerance.
Transparency Complete disclosure of potential conflicts of interest is required. More relaxed disclosure requirements, so long as the recommendation is proper.
Due Diligence Recommendations based on a comprehensive evaluation of the client's financial situation. Recommendations based on adequate research and analysis.
Ongoing Duty Unceasing duty to act in the client's best interest, requiring regular reviews and updates. Stresses the appropriateness of advice at the time of the recommendation, with less focus on ongoing oversight.
Conflict of Interest Must disclose and handle conflicts openly, ensuring clients are aware of potential biases. Conflicts are more loosely governed, as long as the recommendation remains suitable.
Long-Term Commitment Advisors have a ongoing obligation to monitor and adjust the client's financial plan. Regular reviews are recommended, but the focus is on the suitability of initial suggestions.

Benefits of Working with a Fiduciary Financial Advisor in San Francisco, CA

Deciding to work with a fiduciary financial advisor in San Francisco, CA brings to the table an array of benefits that can significantly impact your monetary health:

  • Fiduciary financial advisers are required to act in your best interest and uphold ethical standards
  • Total disclosure of essential materials and facts and complete transparency concerning issues like risks, fees, and potential conflicts of interest, allowing you to make the best decisions for you and your San Francisco, CA family
  • Manage investments on your behalf by leveraging their expertise to craft and handle a diversified portfolio that aligns with your financial goals and risk tolerance
  • Comprehensive financial planning and a full approach to your financial well-being, taking into account all facets of your financial life to establish a tailored approach
  • Ongoing monitoring and advice to ensure your financial strategies and investments stay aligned and that you can adjust to any unexpected situations the market or life throws your way
  • Minimized risk with prudent and responsible investment choices taken by carefully assessing the risk tied to each investment and tailoring your portfolio to correspond with your risk tolerance
  • Peace of mind that your best interests are being cared for by skilled financial advisors
  • A long-term relationship with a fiduciary financial advisor that understands your financial goals shift over time, and life situations modify

What Financial Planning Services Do Fiduciary Advisors Offer?

At Correct Capital Wealth Management, our all-encompassing financial planning services are designed to offer you with a holistic approach to meeting your financial goals. Our team of fiduciary financial advisors in St. Louis functions diligently to understand your unique financial situation and tailor strategies that align with your life aspirations.


Customized Financial Roadmap

We begin by performing a detailed analysis of your present financial status, including income, expenses, assets, and liabilities. This helps us formulate a personalized financial roadmap that meets your short-term needs and long-term objectives.


Financial Portfolio Management

We develop personalized strategies to balance your portfolio, making sure your risk tolerance aligns with your time horizon. Our team regularly monitors and adjusts your investments to align with your financial goals, making sure that your portfolio remains robust and adaptable as market conditions change.


Retirement Planning

Planning for retirement is a cornerstone of our comprehensive financial planning. We guide you through the complexities of retirement accounts, social security benefits, and income strategies to ensure you can retire comfortably and with confidence.


Tax Planning

Effective tax planning ensures more of your hard-earned money out of Uncle Sam's hands. Our advisors are well-versed in tax laws and strategies that can reduce your tax liability and enhance your overall financial health.


Estate Planning

We also provide informed guidance on estate planning to assist you in preserving your legacy. From wills and trusts to estate tax strategies, we guarantee your assets are allocated according to your wishes while lowering tax burdens.


Continuous Oversight

Financial planning is not a once-off event but a constant process. We provide ongoing monitoring and routine reviews to modify your financial plan to any shifts in your life circumstances or economic environment.


Client-Focused Strategy

At Correct Capital, our approach is deeply client-centric. We take pride in building long-lasting relationships based on trust, transparency, and personalized service. Your financial well-being is our highest priority, and we are dedicated to helping you attain your financial goals with integrity and excellence.

Other services we offer in San Francisco, CA include:


Hire Correct Capital as Your San Francisco, CA Fiduciary Financial Advisor

Choosing a financial advisor in San Francisco, CA with a fiduciary standard is vital to ensure your long-term interests remain protected. At Correct Capital Wealth Management, we are honored to be fiduciary financial advisors who prioritize the financial success and peace of mind of San Francisco, CA residents and business owners alike. Our team is comprised of CERTIFIED FINANCIAL PLANNER™ (CFP®) professionals and we are a Registered Investment Advisor (RIA) with the expertise and qualifications needed to assist you on your financial journey. We provide all our clients our I.O.U promise: all of our advice will be independent, objective, and unbiased.

Reach out to us now at 314-930-401(k) or contact us through our website to arrange an appointment and find out more about how we can aid you reach your financial goals in San Francisco, CA.

Are you ready to experience the Correct Capital difference?

GET STARTED

Meet our team of financial advisors.

Our Team

Services We Offer