Financial Advisor in Madison, WI

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Financial Advisor in Madison, WI. You work hard for your money, and you want to feel assured about how it's growing and how it's being used. Numerous Madison residents do not have the financial literacy to feel confident they're making the optimal decisions with their money, while others are too busy or inclination to stay up to date on market trends along with new laws, regulations, and global events. That's when you should consider hiring a reliable, experienced, and knowledgeable financial advisor. A Correct Capital financial advisor in Madison, WI will make your money work for you. We use in-depth research along with our decades of experience to create personalized financial solutions for individuals, families, and businesses in Madison, WI and beyond. Speak to a team member today at 877-930-4015 or contact us online to learn how Correct Capital can help you.

Not sure if you're ready to work with a financial advisor in Madison, WI? Take a look at our process page to discover how simple we make it to determine if you're a good fit.


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A 2018 study by FINRA found that 53 percent of American adults are nervous about their finances. The cause of that concern is commonly just not being sure they're managing their money correctly. After our Madison, WI financial advisor team gets to know you, your finances and your financial ambitions, we'll create a road map to help you accomplish them. As a fiduciary and an independent firm, your Correct Capital financial advisor is legally and ethically required to act in your best interest and we are not limited in the options we can endorse. Our financial advisors in Madison, WI have certifications that can only be obtained through rigorous testing and by meeting strict education requirements.

What Is a Financial Advisor?

A financial advisor is a specialist who provides advice on managing personal finances and investments. This broad definition includes a wide range of services, from investment management and retirement planning to tax planning and estate planning. The primary goal of a financial advisor is to help individuals and organizations reach their financial objectives by creating strategies that align with their risk tolerance, financial situation, and long-term goals. While technically anyone can call themselves a financial advisor or financial planner, credible and professional advisors will have qualifications from regulatory bodies such as FINRA and the CFP Board that denote their experience and education.

Types of Financial Advisors in Madison, WI

Financial advisors come in various forms, each with different areas of expertise, compensation models, and types of services offered:

  • Investment Advisors or Portfolio Managers: These advisors provide advice on securities and manage investment portfolios. They often work in RIAs and are required to act in a fiduciary capacity, meaning they always have the client's best interest at heart. Portfolio managers are certified with either the Securities and Exchange Commission (SEC) or state regulators, depending on the assets under management.
  • Broker-Dealers and Brokers: Broker-dealers buy and sell securities like stocks, bonds, and mutual funds on behalf of their clients or for their own accounts. They must register with the SEC and are usually members of FINRA. The financial products they can sell are determined by their specific licenses, such as Series 6 or Series 7. For example, an advisor who holds a Series 7 license represents general securities, including mutual funds and exchange-traded funds (ETFs).
  • CERTIFIED FINANCIAL PLANNER™ Professionals (CFPs): Professionals holding the CFP certification have completed rigorous education and uphold the highest ethical standards, including a fiduciary duty to their customers. CFPs offer a wide array of financial advisory services, such as managing debt to planning for retirement, and tax optimization strategies. Their methodology is all-encompassing, intended to satisfy every aspect of a client's financial life.
  • Financial Consultants: This term can apply broadly, but chartered financial consultants (ChFCs) have undergone training comparable with CFPs and are also required to hold their clients' interests above their own. Like CFPs, ChFCs focus on providing comprehensive financial advice, covering areas such as estate planning to tax advice, guaranteeing that customers' financial goals are achieved through the highest ethical standards.
  • Financial Coaches: Concentrate on enhancing clients' financial literacy, helping with fundamentals such as saving money and budgeting. They are perfect for clients who are not yet wealthy enough to work with most financial advisors. Their services offers a good starting point for handling personal finances wisely, especially for those just starting out.
  • Wealth Managers: Serve high-net-worth individuals, offering extensive services that encompass estate planning, tax help, and investment management. They collaborate intimately with their clients to manage complex financial situations and formulate wealth preservation strategies. Their skill set is focused on optimizing the financial health and future of affluent clients, making sure that all investments and planning strategies meet customized advice and approaches.

Each type of financial advisor serves different needs, and the best choice depends on an individual's or organization's specific financial situation and goals. At Correct Capital, our team of advisors includes CFPs and other qualified professionals who uphold the highest standards of fiduciary responsibility and personalized service, guaranteeing that we act only in the best interest of our clients in all of our advice and dealings.

What Does a Financial Advisor Do?

A financial advisor will asses your extant finances, identify methods to improve it, and help you reach your long-term financial goals. Many Madison, WI residents typically immediately think of investing when they hear wealth management services and financial advisors. While that is a fundamental feature of any financial plan, an experienced financial advisor will be able to give you comprehensive financial advice that takes into account the whole of your finances. Below are some of the services your Correct Capital financial advisor in Madison, WI will implement to help you accomplish your goals.

  • Financial Planning

    Our finances are integral to almost everything we do, from making sure we're set up in retirement, to paying for college, real estate deals, choosing insurance policies, and putting food on the table each night. The best financial advisors in Madison, WI offer all-encompassing services and bespoke consulting by evaluating your entire financial situation.

  • Tax Planning

    Taxes are involved almost any time money is exchanged or used. According to the IRS's own data, over 70 percent of Americans pay more than necessary in taxes each year. The United States tax code is incredibly complicated, yet it allows for perfectly legal ways to reduce your tax liability. A reliable and expert Madison, WI financial advisor will guide you through your tax implications with the aim of keeping more money in your own account.

  • Portfolio Management and Asset Management

    Your financial portfolio is the aggregation of your financial assets. They can include equities, bonds, mutual funds, exchange-traded funds (ETFs), cash equivalents, or other investments such as art. A financial advisor in Madison, WI will assist to allocate and diversify your assets in order to mitigate risk and best position your money for growth.

  • Retirement Planning

    Depending on where you stand in life and the kind of life you want to live when you hang up your cape, your Madison, WI financial advisor will assist with tax planning, considering the optimal time to retire, when to withdraw money and how much to withdraw. A financial advisor will help you formulate a budget and plan for where your income will come from in retirement so you can spend your golden years just how you want to.

  • 401(k) Services

    We offer 401(k) services to individuals and families as well as Madison, WI businesses and business owners. Introducing a 401(k) plan is a fantastic way to keep your best employees and keep them motivated and happy. Our retirement consultants represent over $218 million in plan assets and hundreds of plan participants nationwide. Our Madison, WI financial advisor team offers comprehensive 401(k) planning for companies as well as personalized benefits for their employees.

  • 401(k) Rollover

    When starting a new job, it can be challenging to know the best way to deal with the money you've already saved in a previous Madison, WI employer's 401(k) plan. You have a number of options, including keeping the money in the account it is in now, transferring it to a new 401(k), or investing the money in one of a variety of IRA accounts. A financial advisor will be skilled in how to best approach managing your 401(k) funds.

  • Generational Wealth Transfers

    You earn your money, and it's normal to want to leave a legacy and leave some wealth to the people you care about the dearly. Wealth transfers are different from merely leaving gifts behind in estate planning. A financial advisor in Madison, WI can strategically plan your money for not only your children but for generations to come, even ones you haven't met yet.

  • Fiduciary Advising

    Anyone can give themselves the title of "financial advisor," so it's imperative to choose one who has accreditations and certifications from regulatory boards such as the CFP Board, Fi360, InFRE, and FINRA. As fiduciary advisors and CERTIFIED FINANCIAL PLANNER™™ professionals, your Madison, WI financial advisor at Correct Capital is bound by a "Code of Ethics and Standards of Conduct" to:

    1. Act with honesty, integrity, competence, and diligence.
    2. Act in the client's best interest.
    3. Exercise due care.
    4. Avoid conflicts of interest, disclose them when they arise, and manage them in the client's best interest.
    5. Maintain confidentiality and protect the privacy of client information.
    6. Act in a manner that reflects positively on the financial planning profession and CFP® certification.
  • Debt Management

    Financial advisors offer customized debt management plans that focus on consolidating debt, securing lower interest rates if feasible, and prioritizing repayments. The goal is to create a practical path forward that suits your financial situation and goals, eventually leading to financial freedom.

  • Budgeting

    Creating and sticking to a budget is crucial to having the financial health and life you want. Financial advisors in Madison, WI can help clients understand how much money's coming in, spot areas for savings, and set realistic spending limits that encourage growing your wealth. By providing tools and strategies for efficient budgeting, advisors guarantee that clients can meet their current financial obligations while also saving for future goals.

When you hire a Madison, WI financial advisor at Correct Capital, we start by getting to know you and your aims. We will analyze your current income, assets, investments, debts, and expenses. Next we've done that, we'll work with you to establish your preferred risk tolerance and how we can best help you reach your goals. As an independent advisory firm, our only commitment is to act in your best interest. There is no restrictions to the services, products, and investment opportunities our financial advisor team can suggest, and we will never try to sell you on something we do not believe in ourselves.

When Should I Consider Hiring a Financial Advisor in Madison, WI?

Seeking the advice of a financial advisor can be a key step towards getting the life and financial health you want. While the right time can differ greatly from person to person, certain life events and circumstances often signal the need for professional financial advice.

  • Major Life Changes: Life is a long line of transitions, and many of them have substantial financial implications. Whether you're starting a family or changing careers, these milestones can profoundly affect your financial landscape. A financial advisor can help you through these changes, ensuring that your financial plan grows to meet your new circumstances and goals.
  • Lack of Experience, Time, Knowledge, or Interest to Manage Your Finances By Yourself: Managing personal finances can be complicated, time-consuming, and, frankly, daunting for many. If you aren't confident to successfully manage your investments, or simply prefer to focus your time on other pursuits, a financial advisor can be essential. They bring experience and perspective to your financial decisions, helping to enhance your portfolio, avoid costly mistakes, and set up your investments for long-term growth.
  • Nearing Retirement: Retirement planning is one of the most common reasons individuals seek out financial advice. An advisor can aid you evaluate your current financial situation, estimate your retirement needs, and devise a plan to ensure you can experience your retirement years comfortably. This includes strategies for Social Security benefits, pension management, and distribution strategies from retirement accounts.
  • Complex Financial Products: The financial market offers a plethora of investment options, many of which come with their own set of complexities. If you're considering investments in complex financial products—such as derivatives, alternative investments, or tax-optimized strategies—an advisor's insight can be vital. They can guide you understand the risks and benefits, ensuring that any investment fits your overall financial strategy and goals.

Questions to Ask a Financial Advisor Before Hiring Them

Trust is paramount when you're hiring someone for any service, but particularly so when it involves your hard-earned money. Beyond just finding a reliable advisor, you need one whose specialties align with your needs. It's important to inquire properly during your initial meetings. Here are key questions to consider:

  • What is your experience in the financial advisory field?

    Understanding an advisor's background, including their time spent in the industry, the kinds of clients they've assisted, and their expert areas, can provide you a sense of their skills and whether they're well-suited to tackle your financial needs.

  • What are your qualifications and certifications?

    Ask about any qualifications (e.g., CFP®, CFA, ChFC) the advisor holds. These credentials often require adhering to demanding education, experience, and ethical standards, demonstrating a high level of professionalism and expertise.

  • Can you describe your investment philosophy?

    An advisor's investment philosophy should match your risk tolerance and financial goals. Whether they favor a conservative approach with a focus on long-term growth or a more aggressive strategy, their philosophy should be in harmony with your goals and expectations.

  • How do you prefer to communicate with clients?

    Communication method and frequency are vital to a productive client-advisor relationship. Discuss how often you'll have meetings, whether they'll be face-to-face or online, and how the advisor intends to keep you informed about your investments and financial plan.

  • What's your fee structure?

    Advisors can be fee-only, commission-based, or a combination thereof. Knowing how an advisor is compensated will enable you to discern potential biases and make certain that their advice is made with your best interests in mind.

  • Are you a fiduciary financial advisor?

    Confirming that an advisor acts as a fiduciary is essential. This means they are legally obligated to put your interests before their own, providing advice that best serves your financial goals and needs.

  • What services do you offer beyond investment management?

    Many advisors provide holistic financial planning services, including retirement planning, tax strategies, estate planning, and more. Additionally, some financial advisory firms offer more in the way of educational resources and portfolio reviews. Knowing the full scope of services offered can enable you to assess whether the advisor can meet all your financial needs.

  • How do you handle conflicts of interest?

    An honest advisor will openly discuss potential conflicts of interest and how they address them to ensure they don't adversely affect their clients' financial plans. Fiduciary advisors must reveal conflicts of interest, and are required to manage them in their client's best interest.

Asking these questions will not only provide you with essential information about the financial advisor's qualifications and approach but also assist you in determining whether there is a good personal fit. Remember, a strong relationship with your financial advisor is built on transparency, trust, and mutual understanding.

You can find many of these questions answered on our FAQ page.

How Much Does a Financial Advisor Cost in Madison, WI?

In general, there are three common ways for financial advisors to be compensated:

  1. Commission-Based: Advisors who earn through commissions earn their income through commissions on the products they sell, such as insurance policies. This fee structure can lead to a potential conflict of interest, as the advisor could be motivated to suggest products that generate higher commissions rather than those that best meet your needs. Commission-based advisors are typically held to the suitability standard as opposed to the fiduciary standard, which means they have to advise on products that can help you achieve your goals, but not necessarily the ones best suited to your needs.
  2. Fee-Only: Advisors on a fee-only basis are compensated directly by their clients for the guidance and assistance they provide and do not receive any commissions from product sales. This compensation can take several forms, including hourly rates assets under management (AUM). This model is often seen as more clear and in line with the client's best interests, as it minimizes conflicts of interest related to product sales.
  3. Fee-Based: Advisors with a fee-based approach use a combination of fees paid by the client and commissions from selling financial products. While this model offers a blend of the fee-only and commission-based structures, such advisors generally also have a fiduciary duty, which means that although they get commission from certain products, they must reveal this to the client and cannot recommend those products unless they sincerely believe they are in the client's best interests.

Correct Capital's Financial Advisory Services in Madison, WI

Correct Capital stands out in the Madison, WI financial advisory landscape for its bespoke approach to wealth management and financial planning. Recognizing that not all clients have the same starting point or identical goals, we offer three different service models to our clients in Madison, WI:


One-Time Financial Plan (best for validators)

This service model is ideal for those who are looking for the insights and advice a financial advisor can offer without the ongoing management. This service is great for individuals who are largely confident in managing their finances but seek professional insight to confirm they're on the right track. Our team performs a thorough review of your current financial situation, supplying you with a detailed plan that addresses your specific goals, concerns, and opportunities for growth.


Subscription (best for collaborators)

Our subscription service caters to people who appreciate consistent guidance and advice as their financial situation changes, or when they have specific questions about something related to their finances. This model offers monthly insights from our financial advisors, quarterly meetings, and availability on an as-needed basis. While we will not manage your investments for you, we'll work to look for opportunities to help you flourish financially.


Wealth Management (best for delegators)

Our wealth management service model is for clients who prefer to delegate the management of their investments and financial planning to professionals. This includes active investment management, strategic financial planning, and forward-looking guidance on a wide range of financial matters — from tax planning and retirement planning to estate considerations and beyond. Our wealth management clients enjoy a sense of security, knowing that every aspect of their financial well-being is being overseen by a dedicated team of professionals dedicated to maximizing their wealth and realizing their financial goals.


Why Choose Correct Capital as Your Madison, WI Financial Advisor?

Correct Capital is a premier choice for individuals and families in Madison, WI looking for trusted, professional financial guidance. Here's why choosing Correct Capital can make a significant difference in your financial journey:

  • We are Fiduciary Advisors: As fiduciaries, Correct Capital are legally obligated to act in your best interests. This commitment guarantees that every piece of advice, every investment recommendation, and every strategic decision we make on your behalf is carried out with your best interests at heart.
  • Our I.O.U. Promise: All the advice we offer is independent, objective, and unbiased. Being independent means we are not tied to any financial institution or product, enabling us the freedom to select the best investments and strategies for you.
  • Our Qualifications: We are a Registered Investment Advisor (RIA), which gives us the ability access to a wide variety of investment solutions and research. Our advisor team includes a couple of CERTIFIED FINANCIAL PLANNER™ professionals, an Accredited Investment Fiduciary (AIF®), an Enrolled Agent, and a CPA. Additionally, our retirement consultants and financial portfolio managers boast over 100 years of combined experience.
  • Proactivity is Our Approach: We hold the belief that the most valuable way to create long-term financial security is to stay ahead of trends and lead, rather than follow. Leveraging the latest data and software to analyze trends, our aim is to craft the most appropriate strategy for your needs.
  • Continuous Learning Opportunities: We offer at Correct Capital quarterly webinars and workshops aimed at keeping you up-to-date and engaged with your financial health. Our dedication to client education ensures that you are fully prepared to make informed decisions together with your advisor.

Choosing Correct Capital as your financial advisor in Madison, WI means joining forces with a team dedicated to your financial success. Our experience, fiduciary commitment, and custom-tailored approach to financial planning and investment management make us the ideal partner for individuals and families seeking to achieve their financial goals and safeguard their future.

Other services we offer in Madison, WI include:

Call Correct Capital's Madison, WI Financial Advisor Team Today

The decisions you make about your finances and the decisions you make with it are deeply personal. At Correct Capital, we strongly believe that the relationship between a person, household, or business owner in Madison, WI and their financial advisor is based on trust. Committed to helping our clients realize their financial and personal goals, be it funding higher education for your children or making the dream purchase of that dream car during your retirement years. Contact our Madison, WI financial advisor team today at 877-930-4015 or get in touch with us online to take the first step towards building your wealth in the manner you desire.


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