Financial Advisor in Santa Rosa, CA

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Financial Advisor in Santa Rosa, CA. Your hard-earned money deserves attention, and you need to feel confident about how it's growing and how it's being used. Numerous Santa Rosa residents lack the financial literacy to feel confident they're making the optimal decisions with their money, while others are too busy or interest to stay up to date on market trends along with new laws, rules, and different events happening around the world. That's when you need a reliable, seasoned, and knowledgeable financial advisor. A Correct Capital financial advisor in Santa Rosa, CA will make your money work for you. We use in-depth analytics along with our extensive expertise to create personalized financial solutions for individuals, families, and businesses in Santa Rosa, CA and beyond. Reach out to us today at 877-930-4015 or contact us through our website to learn how Correct Capital can help you.

Uncertain if you're ready to hire a financial advisor in Santa Rosa, CA? Check out our process page to find out how simple we make it to determine if we would make a good team.


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A 2018 study by FINRA reported that 53 percent of American adults are worried about their finances. The cause of that anxiety is often just not being sure they're making the right decisions with their money. Once our Santa Rosa, CA financial advisor team gets to know you, your current financial situation and your financial aims, we'll build a road map to help you reach them. As a fiduciary and an independent firm, every Correct Capital financial advisor is legally and ethically required to act in your best interest and we are not limited in the solutions we can suggest. Our financial advisors in Santa Rosa, CA have certifications that can only be awarded through rigorous testing and by meeting strict education requirements.

What Is a Financial Advisor?

A financial advisor is a specialist who helps individuals oversee their money, budget, put enough money away, and plan for their financial future. This role covers a spectrum of services, from investment management and retirement planning to tax planning and estate planning. The primary goal of a financial advisor is to help individuals and organizations reach their financial objectives by creating strategies that align with their risk tolerance, financial situation, and long-term goals. While technically anyone can be called a financial advisor or financial planner, reliable and professional advisors will have accreditations from regulatory bodies such as FINRA and the CFP Board that signify their experience and education.

Types of Financial Advisors in Santa Rosa, CA

Financial advisors can operate under different titles:

  • Investment Advisors or Portfolio Managers: These advisors provide advice on securities and oversee investment portfolios. They're often associated with RIAs and are required to act in a fiduciary capacity, meaning they always have the client's best interest at heart. Investment advisors are registered with either the Securities and Exchange Commission (SEC) or state regulators, depending on the size of the assets they manage.
  • Broker-Dealers and Brokers: Broker-dealers trade securities like stocks, bonds, and mutual funds for their clients or for their own accounts. They must be registered by the SEC and are typically members of FINRA. The financial products they can sell are determined by their specific licenses, such as Series 6 or Series 7. For example, a broker who has a Series 7 license represents general securities, such as mutual funds and exchange-traded funds (ETFs).
  • CERTIFIED FINANCIAL PLANNER™ Professionals (CFPs): Professionals with the CFP certification have undergone extensive education and uphold the highest ethical standards, including a fiduciary duty to the people whose assets they help manage. CFPs offer a broad range of financial advisory services, ranging from managing debt to planning for retirement, and investment strategies. This approach is all-encompassing, intended to satisfy all aspects of a client's financial life.
  • Financial Consultants: This term can apply broadly, but chartered financial consultants (ChFCs) have undergone training comparable with CERTIFIED FINANCIAL PLANNER™ Professionals and are also required to hold their clients' interests above their own. Like CFPs, ChFCs focus on offering holistic financial advice, encompassing everything from estate planning to retirement strategies, ensuring that clients' financial goals are achieved through the highest ethical standards.
  • Financial Coaches: Are dedicated to enhancing clients' financial literacy, helping with fundamentals such as saving money and budgeting. They are suited for clients who are not yet wealthy enough to work with most financial advisors. Financial coaching delivers a solid foundation for managing personal finances wisely, especially for those looking to take the first step towards financial wellbeing.
  • Wealth Managers: Specialize in serving high-net-worth individuals, offering a broad array of services that encompass estate planning, tax assistance, and investment management. They work closely with their clients to manage complex financial situations and develop wealth preservation strategies. Their expertise is geared towards maximizing the financial health and future of affluent clients, ensuring that their clients' goals and aspirations are met through tailored advice and strategies.

Each type of financial advisor serves different needs, and the best choice depends on an individual's or organization's specific financial situation and goals. At Correct Capital, our group of advisors features CFPs and other qualified professionals who represent the highest standards of fiduciary responsibility and personalized service, guaranteeing that we act exclusively in the best interest of our clients across all our engagements.

What Does a Financial Advisor Do?

A financial advisor will examine your current finances, identify methods to improve it, and help you meet your long-term financial goals. Many Santa Rosa, CA residents frequently immediately think of investing when they think of wealth management services and financial advisors. While that is a central component of any financial plan, a qualified financial advisor will be able to offer you holistic financial advice that takes into account the whole of your finances. Below are some of the services your Correct Capital financial advisor in Santa Rosa, CA will utilize to help you accomplish your goals.

  • Financial Planning

    Our finances are involved in almost everything we do, from making sure we're prepared for retirement, to paying for college, real estate deals, choosing insurance policies, and making sure we have enough to eat every night. The best financial advisors in Santa Rosa, CA offer all-encompassing services and bespoke guidance by taking into account your entire financial situation.

  • Tax Planning

    Taxes are involved almost any time money is exchanged or used. According to the IRS's own data, more than 70 percent of Americans overpay in taxes each year. The United States tax code is notoriously complex, yet it allows for perfectly legal ways to minimize taxes owed. A reliable and expert Santa Rosa, CA financial advisor will help you navigate your tax implications with the aim of keeping more money in your hands than in the government's.

  • Portfolio Management and Asset Management

    Your financial portfolio is the assembly of your financial assets. They can include stocks, bonds, mutual funds, exchange-traded funds (ETFs), cash equivalents, or other investments such as art. A financial advisor in Santa Rosa, CA will help in allocating and diversify your assets to mitigate risk and best position your money for growth.

  • Retirement Planning

    Depending on where you currently are in life and the kind of life you want to live when you hang up your cape, your Santa Rosa, CA financial advisor will assist with tax implications, evaluating the best age to retire, when to make withdrawals and how much to withdraw. A financial advisor will aid in creating a budget and strategy for source of income in retirement so you can live out your golden years exactly the way you want to.

  • 401(k) Services

    We offer 401(k) services to individuals and families as well as Santa Rosa, CA businesses and business owners. Introducing a 401(k) plan is a fantastic way to retain your best employees and keep them satisfied and happy. Our retirement consultants represent over $218 million in plan assets and hundreds of plan participants nationwide. Our Santa Rosa, CA financial advisor team offers comprehensive 401(k) planning for companies as well as personalized benefits for their employees.

  • 401(k) Rollover

    When moving to a new job, it can be difficult to know the best way to deal with the money you've accumulated in a previous Santa Rosa, CA employer's 401(k) plan. You have multiple options, including leaving the money in the account it is in now, transferring it to a new 401(k), or putting the money in one of a variety of IRA accounts. A financial advisor will have the knowledge how to best navigate handling your 401(k) funds.

  • Generational Wealth Transfers

    You work hard for your money, and it's natural to wish to leave a legacy and pass on some wealth behind the people you care about the dearly. Wealth transfers are distinct from just leaving gifts behind in estate planning. A financial advisor in Santa Rosa, CA can strategically plan your money for not only your children but for generations to come, even ones you haven't met yet.

  • Fiduciary Advising

    Anyone can give themselves the title of "financial advisor," so it's vital to choose one who has accreditations and certifications from regulatory boards such as the CFP Board, Fi360, InFRE, and FINRA. As fiduciary advisors and CERTIFIED FINANCIAL PLANNER™™ professionals, your Santa Rosa, CA financial advisor at Correct Capital must heed a "Code of Ethics and Standards of Conduct" to:

    1. Act with honesty, integrity, competence, and diligence.
    2. Act in the client's best interest.
    3. Exercise due care.
    4. Avoid conflicts of interest, disclose them when they arise, and manage them in the client's best interest.
    5. Maintain confidentiality and protect the privacy of client information.
    6. Act in a manner that reflects positively on the financial planning profession and CFP® certification.
  • Debt Management

    Financial advisors offer personalized debt management plans that focus on managing debt, achieving lower interest rates where possible, and prioritizing repayments. The goal is to create a workable path forward that aligns with your financial situation and goals, ultimately leading to financial freedom.

  • Budgeting

    Creating and sticking to a budget is fundamental to having the financial health and life you want. Financial advisors in Santa Rosa, CA can help clients understand how much money's coming in, identify areas to spend less, and set realistic spending limits that encourage wealth accumulation. By providing tools and strategies for efficient budgeting, advisors guarantee that clients can satisfy their current financial obligations while also preparing for future goals.

When you hire a Santa Rosa, CA financial advisor at Correct Capital, we begin by getting to know you and your aims. We will evaluate your current income, assets, investments, debts, and expenses. Then we've accomplished that, we'll work with you to ascertain your preferred risk tolerance and how we can best help you grow your money. As an independent advisory firm, our only obligation is to act in your best interest. There is no restrictions to the services, products, and investment opportunities our financial advisor team can put forward, and we will never try to sell you on something we do not believe in ourselves.

Do I Need to Speak to a Financial Advisor in Santa Rosa, CA?

Seeking the advice of a financial advisor can be a critical step towards getting the life and financial health you want. While the ideal moment can differ greatly from person to person, certain life events and circumstances often signal the need for professional financial advice.

  • Major Life Changes: Life is a long line of changes, and many of them have substantial financial implications. Whether you're buying a home or changing careers, these milestones can profoundly affect your financial landscape. A financial advisor can help you through these changes, ensuring that your financial plan grows to meet your evolving situation and goals.
  • Lack of Experience, Time, Knowledge, or Desire to Manage Your Finances By Yourself: Managing personal finances can be complicated, time-consuming, and, frankly, daunting for many. If you don't have the knowledge to effectively manage your investments, or simply prefer to spend your time on other pursuits, a financial advisor can be crucial. They bring experience and perspective to your financial decisions, aiding to improve your portfolio, avoid costly mistakes, and set up your investments for future success.
  • Getting Close to Retirement: Retirement planning is one of the foremost reasons individuals seek out financial advice. An advisor can help you assess your current financial situation, determine your retirement needs, and formulate a plan to ensure you can enjoy your retirement years with peace of mind. This includes strategies for Social Security benefits, pension management, and withdrawal plans from retirement accounts.
  • Complex Financial Products: The financial market offers a myriad of investment options, many of which come with their own challenges. If you're considering investments in complex financial products—such as derivatives, alternative investments, or tax-optimized strategies—an advisor's insight can be essential. They can help you grasp the risks and benefits, ensuring that any investment matches your overall financial strategy and goals.

Questions to Ask a Financial Advisor Before Hiring Them

Trust is crucial when you're hiring someone for any service, but particularly so when it comes to your finances. In addition to finding a reliable advisor, you need one whose specialties align with your needs. It's important to ask the right questions during your initial meetings. Here are key questions to consider:

  • What is your experience in the financial advisory field?

    Understanding an advisor's background, including their time spent in the industry, the kinds of clients they've assisted, and their specializations, can offer you a sense of their proficiency and whether they're well-suited to tackle your specific financial circumstances.

  • What are your qualifications and certifications?

    Ask them to mention any certifications (e.g., CFP®, CFA, ChFC) the advisor holds. These accreditations often require meeting strict education, experience, and ethical standards, demonstrating a high level of expertise and expertise.

  • Can you describe your investment philosophy?

    An advisor's investment philosophy should complement your risk tolerance and financial goals. Whether they favor a conservative approach with a focus on long-term growth or a more aggressive strategy, their philosophy should resonate with your aspirations and expectations.

  • How do you usually communicate with clients?

    Communication method and regularity are crucial to a productive client-advisor relationship. Discuss how often you'll be able to meet with your advisor, whether they'll be in person or virtual, and how the advisor expects to keep you informed about your investments and financial plan.

  • What's your fee structure?

    Advisors can be either get money from fees/a percentage of your assets, commission from selling financial products, or a mixture thereof. Grasping how an advisor is compensated will help you identify potential biases and make certain that their advice is offered with your best interests in mind.

  • Do you have a fiduciary duty to your clients?

    Confirming that an advisor is a fiduciary is essential. This means they are bound by law to put your interests ahead of their own, giving advice that optimally benefits your financial goals and needs.

  • What services do you offer beyond investment management?

    Many advisors provide extensive financial planning services, including retirement planning, tax strategies, estate planning, and more. Additionally, some financial advisory firms offer more in the way of educational resources and portfolio reviews. Grasping the full scope of services offered can help you gauge whether the advisor can meet all your financial needs.

  • How do you handle conflicts of interest?

    An honest advisor will openly discuss potential conflicts of interest and how they address them to ensure they don't adversely affect their clients' financial plans. Fiduciary advisors must reveal conflicts of interest, and are required to manage them in their client's best interest.

Asking these questions will not only provide you with essential information about the financial advisor's qualifications and approach but also help you gauge whether there is a good personal fit. Remember, a strong relationship with your financial advisor is built on transparency, trust, and mutual understanding.

You can find many of these questions answered on our FAQ page.

How Much Does a Financial Advisor Cost in Santa Rosa, CA?

In general, there are three common ways for financial advisors to be compensated:

  1. Commission-Based: Commission-based advisors earn their income through commissions on the financial products they offer, such as insurance policies. This fee structure can lead to a possible conflict, as the advisor might be incentivized to suggest products that generate higher commissions rather than those that best meet your needs. These advisors are typically held to the suitability standard as opposed to the fiduciary standard, which means they have to advise on products that can help you achieve your goals, but not necessarily the ones most appropriate to your needs.
  2. Fee-Only: Advisors on a fee-only basis are compensated straightforwardly by clients for the advice and services they provide and do not receive any commissions from product sales. This compensation can take several forms, including hourly rates assets under management (AUM). This model is frequently regarded as more transparent and aligned with the client's best interests, as it minimizes conflicts of interest related to product sales.
  3. Fee-Based: Fee-based advisors use a combination of fees paid by the client and commissions from selling financial products. While this model offers a mix of the fee-only and commission-based structures, such advisors generally also have a fiduciary duty, which means that although they get commission from certain products, they must disclose that information to the client and are not allowed to recommend those products unless they sincerely believe they are in the client's best interests.

Correct Capital's Financial Advisory Services in Santa Rosa, CA

Correct Capital is distinguished in the Santa Rosa, CA financial advisory landscape for its bespoke approach to wealth management and financial planning. Understanding that not all clients have the same starting point or the same goals, we offer three different service models to our clients in Santa Rosa, CA:


One-Time Financial Plan (best for validators)

This service model is best for those who are seeking the guidance and recommendations a financial advisor can offer without the continuous oversight. This service is excellent for individuals who largely feel good about managing their finances but seek professional insight to ensure they're doing things the right way. Our team conducts a thorough review of your financial landscape, supplying you with a detailed plan that addresses your specific goals, concerns, and growth opportunities.


Subscription (best for collaborators)

Our subscription service caters to people who appreciate consistent guidance and advice as their financial situation changes, or when they have specific questions about something related to their finances. This model offers monthly updates from our financial advisors, regular check-ins every quarter, and open availability if the need ever arises. While we won't be managing your portfolio, we'll work to look for opportunities to help you grow and save your wealth.


Wealth Management (best for delegators)

Our wealth management service model is for clients who prefer to hand over the management of their investments and financial planning to professionals. This includes active portfolio management, comprehensive financial strategizing, and forward-looking guidance on a wide range of financial matters — from tax strategies and retirement planning to estate considerations and beyond. Our wealth management clients enjoy peace of mind, knowing that every aspect of their financial well-being is being carefully managed by a dedicated team of professionals dedicated to maximizing their wealth and achieving their financial goals.


Why Choose Correct Capital as Your Santa Rosa, CA Financial Advisor?

Correct Capital is a leading choice for individuals and families in Santa Rosa, CA looking for reliable, expert financial guidance. Here's why choosing Correct Capital can make a profound difference in your financial journey:

  • We're Fiduciary Advisors: As fiduciaries, Correct Capital are legally obligated to put your interests first. This commitment ensures that each piece of advice, each investment recommendation, and each strategic move we make on your behalf is done with your best interests in mind.
  • Our I.O.U. Promise: Every piece of guidance we offer is independent, objective, and unbiased. Our independence signifies we aren't tied to any financial institution or product, allowing us the freedom to choose the best investments and strategies for you.
  • Our Qualifications: We are a Registered Investment Advisor (RIA), which allows us access to a wide variety of investment solutions and research. Our advisor team includes two CERTIFIED FINANCIAL PLANNER™ professionals, an Accredited Investment Fiduciary (AIF®), an Enrolled Agent, and a CPA. Additionally, our retirement consultants and financial portfolio managers boast over 100 years of combined experience.
  • We Are Proactive: We hold the belief that the most valuable way to create long-term financial security is to anticipate trends and lead, rather than follow. Utilizing in-depth research and analytics, our aim is to craft the most appropriate strategy for your needs.
  • Continuous Learning Opportunities: Correct Capital offers quarterly webinars and workshops to keep you informed and engaged with your financial health. Our dedication to client education guarantees that you are fully prepared to make informed decisions together with your advisor.

Choosing Correct Capital as your financial advisor in Santa Rosa, CA means joining forces with a team committed to your financial success. Our experience, fiduciary commitment, and custom-tailored approach to financial planning and investment management make us the perfect choice for individuals and families seeking to achieve their financial goals and secure their future.

Other services we offer in Santa Rosa, CA include:

Call Correct Capital's Santa Rosa, CA Financial Advisor Team Today

Your money and the decisions you make with it are inherently personal. At Correct Capital, we strongly believe in the relationship between a person, family, or entrepreneur in Santa Rosa, CA and their financial advisor is founded on trust. Committed to guiding our clients realize their personal and financial goals, whether it's funding higher education for your children or making the dream purchase of that dream car in retirement. Contact our Santa Rosa, CA financial advisor team today at 877-930-4015 or start a conversation with us online to take the first step towards building your wealth in the manner you desire.


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