Financial Advisor in Santa Rosa, CA

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Financial Advisor in Santa Rosa, CA. You work hard for your money, and you want to be secure about how it's being managed and how it's being used. A lot of Santa Rosa residents do not have the financial literacy to feel sure they're making the optimal decisions with their money, while others simply don't have the time or inclination to stay up to date on market trends along with new laws, rules, and global events. That's when you should consider hiring a dependable, experienced, and knowledgeable financial advisor. A Correct Capital financial advisor in Santa Rosa, CA will help your finances grow. We utilize in-depth analytics along with our decades of experience to create personalized financial solutions for individuals, families, and businesses in Santa Rosa, CA and beyond. Speak to a team member today at 877-930-4015 or contact us through our website to see if Correct Capital is a good fit for you.

Wondering if you're ready to hire a financial advisor in Santa Rosa, CA? Take a look at our process page to discover how straightforward we make it to find out if we would make a good team.


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Correct Capital Wealth Management's office is physically located in St. Louis, MO, but we serve clients throughout the United States in both personal financial planning and corporate retirement plans.

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A 2018 study by FINRA reported that 53 percent of American adults are anxious about their finances. A source of that concern is often just not being sure they're managing their money correctly. Once our Santa Rosa, CA financial advisor team gets to know you, your extant financial situation and your financial ambitions, we'll design a road map to help you reach them. As a fiduciary and an independent firm, your Correct Capital financial advisor is required to act in your best interest and we are not limited in the options we can endorse. Our financial advisors in Santa Rosa, CA have certifications that can only be obtained through exhaustive testing and by meeting stringent education requirements.

What Is a Financial Advisor?

A financial advisor is a specialist who provides advice on managing personal finances and investments. This broad definition covers a spectrum of services, from portfolio management and retirement planning to tax planning and generational wealth transfers. Financial advisors take a thorough view of your financial situation to suggest strategies that align with your goals, risk tolerance, and time horizon. While technically anyone can call themselves a financial advisor or financial planner, trustworthy and professional advisors will have accreditations from organizations such as FINRA and the CFP Board that denote their experience and education.

Types of Financial Advisors in Santa Rosa, CA

There are various types of advisors that differ based on the services they offer, how they're paid, their areas of expertise, and their legal obligations to customers:

  • Investment Advisors or Portfolio Managers: These professionals offer advice on securities and manage investment portfolios. They often work in RIAs and are required to serve as fiduciaries, putting their clients' interests above their own. Portfolio managers are registered with either the Securities and Exchange Commission (SEC) or state regulators, depending on the assets under management.
  • Broker-Dealers and Brokers: Broker-dealers buy and sell securities like stocks, bonds, and mutual funds on behalf of their clients or for their own accounts. They must register with the SEC and are typically members of FINRA. The financial products they can sell depend on their specific licenses, such as Series 6 or Series 7. For example, a broker who holds a Series 7 license is qualified to sell general securities, including mutual funds and exchange-traded funds (ETFs).
  • CERTIFIED FINANCIAL PLANNER™ Professionals (CFPs): Advisors with the CFP designation have undergone extensive education and uphold high ethical standards, particularly a fiduciary duty to the people whose assets they help manage. CFPs offer a vast spectrum of financial advisory services, including debt management to planning for retirement, and investment strategies. Their approach is comprehensive, intended to meet all aspects of a client's financial life.
  • Financial Consultants: This term can be widely applied, but chartered financial consultants (ChFCs) have completed education similar to CFPs and are also required to hold their clients' interests above their own. Like CFPs, ChFCs specialize in offering comprehensive financial advice, covering areas such as estate planning to retirement strategies, ensuring that clients' financial goals are achieved through the highest ethical standards.
  • Financial Coaches: Are dedicated to boosting clients' financial literacy, guiding with fundamentals such as saving money and budgeting. They are ideal for clients who may not possess the wealth to hire a financial advisor yet. Financial coaching provides a strong basis for managing personal finances wisely, especially for those in the early stages of financial planning.
  • Wealth Managers: Cater to high-net-worth individuals, offering extensive services that include estate planning, tax assistance, and investment management. They collaborate intimately with their clients to manage complex financial situations and implement wealth preservation strategies. This expertise is focused on enhancing the financial health and future of wealthy individuals, making sure that all investments and planning strategies meet customized advice and approaches.

Each type of financial advisor serves different needs, and the best choice depends on an individual's or organization's specific financial situation and goals. At Correct Capital, our group of advisors boasts CFPs and other qualified professionals who embody the highest standards of fiduciary responsibility and personalized service, making sure that we act solely in the best interest of our clients across all our engagements.

What Does a Financial Advisor Do?

A financial advisor will analyze your present financial situation, identify ways to improve it, and help you accomplish your future financial goals. Many Santa Rosa, CA residents commonly immediately think of investing when they consider wealth management services and financial advisors. While that is a central component of any financial plan, a professional financial advisor will be able to offer you all-encompassing financial advice that takes into consideration the whole of your finances. The following are some of the services your Correct Capital financial advisor in Santa Rosa, CA will implement to help you realize your goals.

  • Financial Planning

    Our finances are integral to almost everything we do, from making sure we're set up in retirement, to paying for college, real estate deals, picking insurance policies, and making sure we have enough to eat every night. The best financial advisors in Santa Rosa, CA offer holistic services and tailored guidance by considering your entire financial situation.

  • Tax Planning

    Tax considerations play a role almost any time money is exchanged or used. According to the IRS's own data, more than 7 out of 10 of Americans overpay in taxes each year. The United States tax code is incredibly complicated, yet it offers perfectly legal means to lower your taxes. A reliable and expert Santa Rosa, CA financial advisor will guide you through your tax implications in the interest of keeping more money in your pocket.

  • Portfolio Management and Asset Management

    Your financial portfolio is the collection of your financial assets. They can include stocks, bonds, mutual funds, exchange-traded funds (ETFs), cash equivalents, or other investments such as real estate. A financial advisor in Santa Rosa, CA will help in allocating and diversify your assets in order to mitigate risk and best position your money for long-term success.

  • Retirement Planning

    Depending on where you currently are in life and your desired lifestyle when you retire, your Santa Rosa, CA financial advisor will assist with tax planning, considering the optimal time to retire, when to withdraw money and how much to withdraw. A financial advisor will assist in formulating a budget and plan for where your income will come from in retirement so you can live out your golden years just how you want to.

  • 401(k) Services

    We offer 401(k) services to individuals and families as well as Santa Rosa, CA businesses and business owners. Setting up a 401(k) plan is a superb way to retain your best employees and keep them productive and happy. Our retirement consultants oversee over $218 million in plan assets and hundreds of plan participants nationwide. Our Santa Rosa, CA financial advisor team offers comprehensive 401(k) planning for companies as well as customized benefits for their employees.

  • 401(k) Rollover

    When transitioning to a new job, it can be challenging to know the best way to handle the money you've already saved in a previous Santa Rosa, CA employer's 401(k) plan. You have several options, including keeping the money in the account it is currently in, transferring it to a new 401(k), or putting the money in one of a selection of IRA accounts. A financial advisor will be skilled in how to best approach managing your 401(k) funds.

  • Generational Wealth Transfers

    You work hard for your money, and it's common to wish to leave a legacy and pass on some wealth to the people you care about the dearly. Wealth transfers are separate from simply leaving gifts behind in estate planning. A financial advisor in Santa Rosa, CA can strategically plan your money for both your children but for generations to come, even ones you haven't met yet.

  • Fiduciary Advising

    Anyone can call themselves a "financial advisor," so it's vital to pick one who has earned accreditations and certifications from regulatory authorities such as the CFP Board, Fi360, InFRE, and FINRA. As fiduciary advisors and CERTIFIED FINANCIAL PLANNER™™ professionals, your Santa Rosa, CA financial advisor at Correct Capital is bound by a "Code of Ethics and Standards of Conduct" to:

    1. Act with honesty, integrity, competence, and diligence.
    2. Act in the client's best interest.
    3. Exercise due care.
    4. Avoid conflicts of interest, disclose them when they arise, and manage them in the client's best interest.
    5. Maintain confidentiality and protect the privacy of client information.
    6. Act in a manner that reflects positively on the financial planning profession and CFP® certification.
  • Debt Management

    Financial advisors offer tailored debt management plans that focus on managing debt, securing lower interest rates if feasible, and structuring repayments. The goal is to create a practical path forward that aligns with your financial capabilities and goals, ultimately leading to financial freedom.

  • Budgeting

    Creating and sticking to a budget is essential to achieving financial health and goals. Financial advisors in Santa Rosa, CA can assist clients understand their cash flow, find areas to spend less, and set realistic spending limits that encourage growing your wealth. By providing resources and strategies for efficient budgeting, advisors make sure that clients can fulfill their current financial obligations while also planning for future goals.

When you hire a Santa Rosa, CA financial advisor at Correct Capital, we start by getting to know you personally and your objectives. We will assess your current income, assets, investments, debts, and expenses. Once we've accomplished that, we'll work in concert with you to determine your preferred risk tolerance and how we can best help you grow your money. As an independent advisory firm, our only obligation is to act in your best interest. There is no limitation to the services, products, and investment opportunities our financial advisor team can put forward, and we will never try to sell you on something we do not believe in ourselves.

When Should I Consider Hiring a Financial Advisor in Santa Rosa, CA?

Seeking the assistance of a financial advisor can be a key step towards getting the life and financial security you want. While the right time can vary widely from person to person, certain life events and circumstances often suggest the need for professional financial advice.

  • Major Life Transitions: Life is a long line of transitions, and many of them have substantial financial implications. Whether you're buying a home or changing careers, these milestones can profoundly affect your financial landscape. A financial advisor can assist you manage these changes, ensuring that your financial plan adapts to meet your changing circumstances and goals.
  • Lack of Experience, Time, Knowledge, or Desire to Manage Your Finances Alone: Managing personal finances can be complex, time-consuming, and, frankly, daunting for many. If you lack the experience to successfully handle your investments, or simply choose to focus your time on other pursuits, a financial advisor can be crucial. They bring experience and perspective to your financial decisions, helping to improve your portfolio, avoid costly mistakes, and set up your investments for future success.
  • Nearing Retirement: Retirement planning is one of the primary reasons individuals seek out financial advice. An advisor can help you assess your current financial situation, determine your retirement needs, and craft a plan to ensure you can live comfortably during your retirement years with peace of mind. This includes strategies for Social Security benefits, pension management, and withdrawal plans from retirement accounts.
  • Complex Financial Products: The financial market offers a plethora of investment options, many of which come with their own set of complexities. If you're considering investments in complex financial products—such as derivatives, alternative investments, or tax-optimized strategies—an advisor's expertise can be vital. They can guide you grasp the risks and benefits, ensuring that any investment matches your overall financial strategy and goals.

Questions to Ask a Financial Advisor Before Hiring Them

Trust is paramount whenever you hire someone to do something, but especially so when it involves your hard-earned money. In addition to finding a trustworthy advisor, you need one who perfectly matches your needs. It's important to ask the right questions during your initial meetings. Here are key questions to consider:

  • What is your experience in the financial advisory field?

    Understanding an advisor's experience, including their years in the industry, the kinds of clients they've collaborated with, and their specializations, can provide you a sense of their expertise and whether they're equipped to manage your specific financial circumstances.

  • What are your qualifications and certifications?

    Ask them to mention any certifications (e.g., CFP®, CFA, ChFC) the advisor holds. These credentials often require fulfilling rigorous education, experience, and ethical standards, demonstrating a high level of professionalism and expertise.

  • What is your investment philosophy?

    An advisor's investment philosophy should complement your risk tolerance and financial goals. Whether they favor a cautious approach with a focus on long-term growth or a more aggressive strategy, their philosophy should resonate with your goals and expectations.

  • How do you prefer to communicate with clients?

    Communication method and frequency are essential to a fruitful client-advisor relationship. Discuss how often you'll be able to meet with your advisor, whether they'll be in person or virtual, and how the advisor expects to keep you informed about how your investments are going and if you need any updates to your plan.

  • What's your fee structure?

    Advisors can be fee-only, commission-based, or a mixture thereof. Understanding how an advisor is compensated will help you identify potential biases and ensure that their advice is offered with your best interests in mind.

  • Are you a fiduciary financial advisor?

    Confirming that an advisor serves as a fiduciary is crucial. This means they are legally obligated to put your interests before their own, providing advice that best serves your financial goals and needs.

  • What services do you offer beyond investment management?

    Many advisors provide holistic financial planning services, including retirement planning, tax strategies, estate planning, and more. Additionally, some financial advisory firms offer more in the way of client education and portfolio reviews. Grasping the full scope of services offered can enable you to assess whether the advisor can meet all your financial needs.

  • How do you handle conflicts of interest?

    An honest advisor will openly discuss potential conflicts of interest and how they address them to ensure they don't negatively impact their clients' financial plans. Fiduciary advisors must make known conflicts of interest, and must manage them in their client's best interest.

Asking these questions will not only provide you with essential information about the financial advisor's qualifications and approach but also enable you to assess whether there is a good personal fit. Remember, a strong relationship with your financial advisor is built on transparency, trust, and mutual understanding.

You can find many of these questions answered on our FAQ page.

How Much Does a Financial Advisor Cost in Santa Rosa, CA?

In general, there are three common ways for financial advisors to be compensated:

  1. Commission-Based: Advisors who earn through commissions earn their income through commissions on the products they sell, such as insurance policies. This fee structure can create a possible conflict, as the advisor could be motivated to suggest products that generate higher commissions instead of those that best meet your needs. These advisors are typically held to the suitability standard as opposed to the fiduciary standard, which means they have to recommend products that can help you achieve your goals, but not necessarily the ones best suited to your needs.
  2. Fee-Only: Advisors on a fee-only basis are compensated straightforwardly by clients for the guidance and assistance they provide and do not receive any commissions from product sales. This compensation can take various shapes, including hourly rates assets under management (AUM). This model is frequently regarded as more transparent and aligned with the client's best interests, as it minimizes conflicts of interest related to product sales.
  3. Fee-Based: Fee-based advisors use a combination of client-paid fees and commissions from selling financial products. While this model offers a mix of the fee-only and commission-based structures, fee-based advisors generally also have a fiduciary duty, which means that even if they get commission from certain products, they must reveal this to the client and are not allowed to recommend those products unless they sincerely believe they are in the client's best interests.

Correct Capital's Financial Advisory Services in Santa Rosa, CA

Correct Capital is distinguished in the Santa Rosa, CA financial advisory landscape for its customized approach to wealth management and financial planning. Understanding that not all clients have the same starting point or the same goals, we offer a variety of service models to our clients in Santa Rosa, CA:


One-Time Financial Plan (best for validators)

This service model is best for those who are seeking the insights and advice a financial advisor can offer without the ongoing management. This service is great for individuals who largely feel good about managing their finances but are looking for professional insight to ensure they're doing things the right way. Our team conducts a thorough review of your financial landscape, supplying you with a detailed plan that tackles your specific goals, concerns, and growth opportunities.


Subscription (best for collaborators)

Our subscription service caters to people who value consistent guidance and advice as their financial situation changes, or when they have specific questions about something related to their finances. This model offers monthly updates from our financial advisors, regular check-ins every quarter, and open availability if the need ever arises. While we will not be managing your portfolio, we'll strive to look for opportunities to help you grow and save your wealth.


Wealth Management (best for delegators)

Our wealth management service model is for clients who choose to delegate the management of their investments and financial planning to professionals. This includes active investment management, comprehensive financial strategizing, and proactive advice on a wide range of financial matters — from tax strategies and retirement planning to estate considerations and beyond. Our wealth management clients enjoy a sense of security, knowing that every aspect of their financial well-being is being overseen by a dedicated team of professionals dedicated to maximizing their wealth and achieving their long-term goals.


Why Choose Correct Capital as Your Santa Rosa, CA Financial Advisor?

Correct Capital is a premier choice for individuals and families in Santa Rosa, CA seeking trusted, professional financial guidance. Here's why choosing Correct Capital can make a profound difference in your financial journey:

  • We are Fiduciary Advisors: As fiduciaries, Correct Capital are legally obligated to act in your best interests. This commitment guarantees that each piece of advice, each investment recommendation, and each strategic move we make on your behalf is carried out in a way that aligns most closely with your goals.
  • Our I.O.U. Promise: Every piece of guidance we offer is independent, objective, and unbiased. Being independent means we aren't tied to any financial institution or product, allowing us the freedom to select the best investments and strategies for you.
  • Our Qualifications: We are a Registered Investment Advisor (RIA), which gives us the ability access to a wide variety of investment solutions and research. Our advisor team includes a couple of CERTIFIED FINANCIAL PLANNER™ professionals, an Accredited Investment Fiduciary (AIF®), an Enrolled Agent, and a CPA. Moreover, our retirement consultants and financial portfolio managers boast over 100 years of combined experience.
  • We Are Proactive: Our advisors believe that the most valuable way to create long-term financial security is to anticipate trends and lead, rather than follow. Utilizing the latest data and software to analyze trends, our aim is to craft the most appropriate strategy for your needs.
  • Continuous Learning Opportunities: We offer at Correct Capital quarterly webinars and workshops aimed at keeping you up-to-date and engaged with your financial health. Our dedication to client education ensures that you are well-equipped to make informed decisions alongside your advisor.

Choosing Correct Capital as your financial advisor in Santa Rosa, CA means joining forces with a team dedicated to your financial success. Our experience, fiduciary commitment, and custom-tailored approach to financial planning and investment management make us the ideal partner for individuals and families seeking to achieve their financial goals and secure their future.

Other services we offer in Santa Rosa, CA include:

Call Correct Capital's Santa Rosa, CA Financial Advisor Team Today

Your money and the decisions you make with it are inherently personal. At Correct Capital, we strongly believe that the relationship between a person, family, or entrepreneur in Santa Rosa, CA and their financial advisor is founded on trust. Committed to helping our clients achieve their personal and financial goals, whether it's sending your children to college or making the dream purchase of that dream car in retirement. Reach out to our Santa Rosa, CA financial advisor team today at 877-930-4015 or get in touch with us online to begin building your wealth in the manner you desire.


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