Financial Advisor in San Francisco, CA

Complimentary financial planning By Savology

Financial Advisor in San Francisco, CA. Your hard-earned money deserves attention, and you need to feel assured about how it's expanding and how it's being used. Numerous San Francisco residents lack the financial literacy to feel like they can handle their investments and finances by themselves, while others are too busy or interest to stay up to date on market trends along with new laws, regulations, and global events. That's when you should consider hiring a reliable, experienced, and knowledgeable financial advisor. A Correct Capital financial advisor in San Francisco, CA will help your finances grow. We employ in-depth analytics along with our extensive expertise to create personalized financial solutions for individuals, families, and businesses in San Francisco, CA and beyond. Speak to a team member today at 877-930-4015 or contact us through our website to learn how Correct Capital can help you.

Uncertain if you're ready to hire a financial advisor in San Francisco, CA? Check out our process page to find out how easy we make it to determine if we would make a good team.


Get Your Free Financial Plan Now

Heading into retirement? Looking for investment guidance? Transition into your golden years the smart way with help from the CERTIFIED FINANCIAL PLANNER™ professionals of Correct Capital. Get started with a free, personalized financial assessment.

Use Our Complimentary Financial Planning Tool By Savology


A 2018 study by FINRA found that 53 percent of American adults are worried about their finances. The root of that anxiety is frequently simply not being sure they're putting their money in the right places. Once our San Francisco, CA financial advisor team gets to know you, your present financial situation and your financial objectives, we'll create a road map to help you achieve them. As a fiduciary and an independent firm, your Correct Capital financial advisor is legally and ethically bound to act in your best interest and we are not limited in the plans we can endorse. Our financial advisors in San Francisco, CA have certifications that can only be acquired through exhaustive testing and by meeting strict education requirements.

What Is a Financial Advisor?

A financial advisor is a specialist who helps individuals manage their money, budget, put enough money away, and prepare for their financial future. This comprehensive definition covers a spectrum of services, from portfolio management and retirement planning to tax planning and generational wealth transfers. The primary goal of a financial advisor is to help individuals and organizations reach their financial objectives by creating strategies that align with their risk tolerance, financial situation, and long-term goals. While technically anyone can be called a financial advisor or financial planner, credible and professional advisors will have qualifications from organizations such as FINRA and the CFP Board that denote their experience and education.

Types of Financial Advisors in San Francisco, CA

Financial advisors come in various forms, each with different areas of expertise, compensation models, and types of services offered:

  • Investment Advisors or Portfolio Managers: These professionals offer advice on securities and oversee investment portfolios. They often work in RIAs and are required to serve as fiduciaries, meaning they must act within a client's best interest. Investment advisors are certified with either the Securities and Exchange Commission (SEC) or state regulators, based on the amount of investments they manage.
  • Broker-Dealers and Brokers: Broker-dealers buy and sell securities like stocks, bonds, and mutual funds on behalf of their clients or for themselves. They must register with the SEC and are typically members of FINRA. The financial products they can sell depend on their specific licenses, such as Series 6 or Series 7. For instance, an advisor who has a Series 7 license is qualified to sell general securities, including mutual funds and exchange-traded funds (ETFs).
  • CERTIFIED FINANCIAL PLANNER™ Professionals (CFPs): Professionals holding the CFP certification have undergone extensive training and uphold the highest ethical standards, particularly a fiduciary duty to the people whose assets they help manage. CFPs offer a broad range of financial planning services, such as debt management to retirement planning, and estate planning. Their approach is holistic, designed to satisfy all aspects of a client's financial life.
  • Financial Consultants: This term can be widely applied, but chartered financial consultants (ChFCs) have undergone training similar to CERTIFIED FINANCIAL PLANNER™ Professionals and are also bound by a fiduciary duty. They focus on providing comprehensive financial advice, encompassing areas such as estate planning to tax advice, guaranteeing that clients' financial goals are achieved through the highest ethical standards.
  • Financial Coaches: Focus on enhancing clients' financial literacy, assisting with basics such as saving money and creating budgets. They are perfect for clients who are not yet wealthy enough to work with most financial advisors. This type of guidance offers a strong basis for handling personal finances effectively, particularly for those in the early stages of financial planning.
  • Wealth Managers: Cater to high-net-worth individuals, offering comprehensive services that encompass estate planning, tax help, and investment management. They work closely with their clients to handle complex financial situations and formulate wealth preservation strategies. This expertise is geared towards maximizing the financial health and legacy of wealthy individuals, making sure that their clients' goals and aspirations are met through customized advice and solutions.

Each type of financial advisor brings unique expertise and services to the table. At Correct Capital, our group of advisors includes CFPs and other qualified professionals who uphold the highest standards of fiduciary responsibility and personalized service, ensuring that we act exclusively in the best interest of our clients across all our engagements.

What Does a Financial Advisor Do?

A financial advisor will look over your current finances, pinpoint means to enhance it, and help you achieve your long-term financial goals. Many San Francisco, CA residents typically immediately think of investing when they consider wealth management services and financial advisors. While that is a key component of any financial plan, a certified financial advisor will be able to provide you with extensive financial advice that takes into consideration the entirety of your finances. The following are some of the services your Correct Capital financial advisor in San Francisco, CA will implement to help you achieve your objectives.

  • Financial Planning

    Our money is a part of almost anything we do, from making sure we're set up in retirement, to education, buying and/or selling a house, choosing insurance policies, and making sure we have enough to eat every night. The best financial advisors in San Francisco, CA offer comprehensive services and tailored consulting by taking into account your entire financial situation.

  • Tax Planning

    Taxes are involved almost any time money is exchanged or used. According to the IRS's own data, more than 70 percent of Americans overpay in taxes every year. The United States tax code is incredibly complicated, yet it offers perfectly legal means to reduce your tax liability. A skilled and ethical San Francisco, CA financial advisor will help you navigate your tax implications in the interest of keeping more money in your own account.

  • Portfolio Management and Asset Management

    Your financial portfolio is the aggregation of your financial assets. They can include stocks, bonds, mutual funds, exchange-traded funds (ETFs), cash equivalents, or alternative assets such as art. A financial advisor in San Francisco, CA will help to allocate and diversify your assets to mitigate risk and best position your money for growth.

  • Retirement Planning

    Depending on where you currently are in life and the kind of life you want to live when you retire, your San Francisco, CA financial advisor will assist with tax implications, evaluating the best age to retire, when to withdraw money and how much to withdraw. A financial advisor will aid in creating a budget and strategy for where your income will come from in retirement so you can live out your golden years just how you want to.

  • 401(k) Services

    We offer 401(k) services to individuals and families as well as San Francisco, CA businesses and business owners. Implementing a 401(k) plan is a fantastic way to retain your best employees and keep them productive and happy. Our retirement consultants oversee over $218 million in plan assets and hundreds of plan participants nationwide. Our San Francisco, CA financial advisor team offers extensive 401(k) planning for companies as well as customized benefits for their employees.

  • 401(k) Rollover

    When moving to a new job, it can be tough to know the best way to handle the money you've accumulated in a previous San Francisco, CA employer's 401(k) plan. You have several options, such as leaving the money in the account it is currently in, transferring it to a new 401(k), or putting the money in one of a range of IRA accounts. A financial advisor will have the knowledge how to best navigate managing your 401(k) funds.

  • Generational Wealth Transfers

    You strive for your money, and it's common to wish to leave a legacy and leave some wealth to the people you care about the most. Wealth transfers are separate from just leaving gifts behind in estate planning. A financial advisor in San Francisco, CA can optimize your money for not only your children but for generations to come, even ones you haven't met yet.

  • Fiduciary Advising

    Anyone can give themselves the title of "financial advisor," so it's imperative to pick one who has received accreditations and certifications from regulatory bodies such as the CFP Board, Fi360, InFRE, and FINRA. As fiduciary advisors and CERTIFIED FINANCIAL PLANNER™™ professionals, your San Francisco, CA financial advisor at Correct Capital is bound by a "Code of Ethics and Standards of Conduct" to:

    1. Act with honesty, integrity, competence, and diligence.
    2. Act in the client's best interest.
    3. Exercise due care.
    4. Avoid conflicts of interest, disclose them when they arise, and manage them in the client's best interest.
    5. Maintain confidentiality and protect the privacy of client information.
    6. Act in a manner that reflects positively on the financial planning profession and CFP® certification.
  • Debt Management

    Financial advisors offer customized debt management plans that focus on consolidating debt, achieving lower interest rates where possible, and prioritizing repayments. The goal is to create a practical path forward that matches your financial situation and goals, ultimately leading to financial freedom.

  • Budgeting

    Creating and staying compliant with a budget is essential to having the financial health and life you want. Financial advisors in San Francisco, CA can assist clients understand how much money's coming in, find areas for savings, and set realistic spending limits that facilitate wealth accumulation. By providing tools and strategies for efficient budgeting, advisors guarantee that clients can satisfy their current financial obligations while also preparing for future goals.

When you hire a San Francisco, CA financial advisor at Correct Capital, we start by getting to know you personally and your objectives. We will evaluate your current income, assets, investments, debts, and expenses. Once we've completed that, we'll work in concert with you to establish your preferred risk tolerance and how we can best help you grow your wealth. As an independent advisory firm, our only responsibility is to act in your best interest. There is no limitation to the services, products, and investment opportunities our financial advisor team can put forward, and we will never try to sell you on something we do not believe in ourselves.

Do I Need to Speak to a Financial Advisor in San Francisco, CA?

Seeking the assistance of a financial advisor can be a critical step towards getting the life and financial prosperity you want. While the ideal moment can vary widely from person to person, certain life events and circumstances often indicate the need for professional financial advice.

  • Major Life Changes: Life is a long line of transitions, and many of them have major financial implications. Whether you're starting a family or changing careers, these milestones can dramatically affect your financial landscape. A financial advisor can assist you navigate these changes, ensuring that your financial plan adapts to meet your changing situation and goals.
  • Lack of Experience, Time, Knowledge, or Desire to Manage Your Finances By Yourself: Managing personal finances can be complicated, demanding, and, frankly, overwhelming for many. If you don't have the knowledge to effectively handle your investments, or simply choose to spend your energy on other pursuits, a financial advisor can be invaluable. They bring experience and perspective to your financial decisions, helping to optimize your portfolio, avoid costly mistakes, and set up your investments for sustainable growth.
  • Nearing Retirement: Retirement planning is one of the most common reasons individuals seek out financial advice. An advisor can assist you assess your current financial situation, estimate your retirement needs, and craft a plan to ensure you can enjoy your retirement years with peace of mind. This includes strategies for Social Security benefits, pension management, and withdrawal plans from retirement accounts.
  • Complex Financial Products: The financial market offers a plethora of investment options, many of which come with their own complexities. If you're considering investments in complex financial products—such as derivatives, alternative investments, or tax-optimized strategies—an advisor's expertise can be crucial. They can guide you grasp the risks and benefits, ensuring that any investment matches your overall financial strategy and goals.

Questions to Ask a Financial Advisor Before Hiring Them

Trust is crucial when you're hiring someone for any service, but especially so when it involves your hard-earned money. In addition to finding a dependable advisor, you need one whose specialties align with your needs. It's important to inquire properly during your initial meetings. Here are key questions to consider:

  • What is your experience in the financial advisory field?

    Understanding an advisor's experience, including their years in the industry, the types of clients they've worked with, and their specializations, can give you a sense of their proficiency and whether they're well-suited to handle your specific financial circumstances.

  • What are your qualifications and certifications?

    Ask about any certifications (e.g., CFP®, CFA, ChFC) the advisor holds. These accreditations often require fulfilling strict education, experience, and ethical standards, demonstrating a high level of expertise and expertise.

  • What is your investment philosophy?

    An advisor's investment philosophy should align with your risk tolerance and financial goals. Whether they favor a cautious approach with a focus on long-term growth or a more aggressive strategy, their philosophy should resonate with your goals and expectations.

  • How do you prefer to communicate with clients?

    Communication style and regularity are essential to a successful client-advisor relationship. Ask about how often you'll have meetings, whether they'll be face-to-face or online, and how the advisor expects to keep you informed about your investments and financial plan.

  • What's your fee structure?

    Advisors can be either get money from fees/a percentage of your assets, commission from selling financial products, or a combination thereof. Knowing how an advisor is compensated will help you identify potential biases and ensure that their recommendations are made with your best interests in mind.

  • Do you have a fiduciary duty to your clients?

    Confirming that an advisor serves as a fiduciary is crucial. This means they are bound by law to put your interests ahead of their own, offering advice that is in the best interest of your financial goals and needs.

  • What services do you offer beyond investment management?

    Many advisors provide holistic financial planning services, including retirement planning, tax strategies, estate planning, and more. Additionally, some financial advisory firms offer more in the way of educational resources and portfolio reviews. Grasping the full scope of services offered can assist you in determining whether the advisor can meet all your financial needs.

  • How do you handle conflicts of interest?

    An honest advisor will transparently share potential conflicts of interest and how they deal with them to ensure they don't harm their clients' financial plans. Fiduciary advisors must reveal conflicts of interest, and are required to manage them in their client's best interest.

Asking these questions will not only give essential information about the financial advisor's qualifications and approach but also help you gauge whether there is a good personal fit. Remember, a strong relationship with your financial advisor is built on transparency, trust, and mutual understanding.

You can find many of these questions answered on our FAQ page.

How Much Does a Financial Advisor Cost in San Francisco, CA?

In general, there are three common ways for financial advisors to be compensated:

  1. Commission-Based: Commission-based advisors make their earnings through commissions on the financial products they offer, such as mutual funds. This fee structure can create a possible conflict, as the advisor could be motivated to recommend options that generate higher commissions instead of those that are most suited to your financial goals. Commission-based advisors are typically held to the suitability standard as opposed to the fiduciary standard, which means they have to advise on products that can aid in achieving your goals, but not necessarily the ones best suited to your needs.
  2. Fee-Only: Advisors on a fee-only basis are compensated directly by their clients for the advice and services they provide and do not receive any commissions from product sales. This compensation can take various shapes, including a percentage of the assets under management (AUM). This model is often seen as more transparent and aligned with the client's best interests, as it minimizes conflicts of interest related to product sales.
  3. Fee-Based: Fee-based advisors use a combination of fees paid by the client and commissions from selling financial products. While this model offers a mix of the fee-only and commission-based structures, fee-based advisors generally also have a fiduciary duty, which means that even if they get commission from certain products, they must disclose that information to the client and are not allowed to recommend those products unless they sincerely believe they are in the client's best interests.

Correct Capital's Financial Advisory Services in San Francisco, CA

Correct Capital is distinguished in the San Francisco, CA financial advisory landscape for its customized approach to wealth management and financial planning. Recognizing that not all clients have the same starting point or the same goals, we offer a variety of service models to our clients in San Francisco, CA:


One-Time Financial Plan (best for validators)

This service model is ideal for those who are seeking the insights and advice a financial advisor can offer without the continuous oversight. This service is great for individuals who are generally confident in managing their finances but desire professional validation to confirm they're setting their money up for success in the best way. Our team conducts a thorough review of your financial landscape, providing you with a detailed plan that tackles your specific goals, concerns, and opportunities for growth.


Subscription (best for collaborators)

Our subscription service is designed for individuals who value ongoing guidance and advice as their financial situation evolves, or when they have specific questions about taxes, investments, or other aspects of their finances. This model offers monthly updates from our financial advisors, regular check-ins every quarter, and availability on an as-needed basis. While we will not manage your investments for you, we'll strive to look for opportunities to help you save and grow your wealth.


Wealth Management (best for delegators)

Our wealth management service model is for clients who prefer to delegate the management of their investments and financial planning to professionals. This includes active portfolio management, strategic financial planning, and forward-looking guidance on a wide range of financial matters — from tax planning and preparing for retirement to estate considerations and beyond. Our wealth management clients enjoy a sense of security, knowing that every aspect of their financial well-being is being carefully managed by a dedicated team of professionals dedicated to maximizing their wealth and realizing their financial goals.


Why Choose Correct Capital as Your San Francisco, CA Financial Advisor?

Correct Capital is a leading choice for individuals and families in San Francisco, CA looking for reliable, expert financial guidance. Here's why choosing Correct Capital can make a profound difference in your financial journey:

  • We're Fiduciary Advisors: As fiduciaries, we is legally obligated to act in your best interests. This commitment ensures that every piece of advice, every investment recommendation, and every strategic decision we make on your behalf is carried out in a way that aligns most closely with your goals.
  • Our I.O.U. Promise: Every piece of guidance we offer is independent, objective, and unbiased. Our independence signifies we are not tied to any financial institution or product, enabling us the freedom to select the best investments and strategies for you.
  • Professional Credentials: We are a Registered Investment Advisor (RIA), which gives us the ability access to a wide variety of investment solutions and research. Our advisor team includes two CERTIFIED FINANCIAL PLANNER™ professionals, an Accredited Investment Fiduciary (AIF®), an Enrolled Agent, and a CPA. Additionally, our retirement consultants and financial portfolio managers boast over 100 years of combined experience.
  • Proactivity is Our Approach: Our advisors believe that the most valuable way to create long-term financial security is to stay ahead of trends and lead, rather than follow. Utilizing in-depth research and analytics, our aim is to craft the most appropriate strategy for your needs.
  • Continuous Learning Opportunities: We offer at Correct Capital quarterly webinars and workshops aimed at keeping you up-to-date and engaged with your financial health. Our commitment to client education ensures that you are well-equipped to make informed decisions together with your advisor.

Choosing Correct Capital as your financial advisor in San Francisco, CA means joining forces with a team committed to your financial success. Our experience, fiduciary commitment, and custom-tailored approach to financial planning and investment management make us the perfect choice for individuals and families looking to achieve their financial goals and secure their future.

Other services we offer in San Francisco, CA include:

Call Correct Capital's San Francisco, CA Financial Advisor Team Today

Your money and the choices you make with it are deeply personal. At Correct Capital, we strongly believe that the relationship between a person, household, or entrepreneur in San Francisco, CA and their financial advisor is founded on mutual trust. Dedicating our lives to guiding our clients realize their personal and financial goals, be it funding higher education for your children or making the dream purchase of that dream car during your retirement years. Reach out to our San Francisco, CA financial advisor team today at 877-930-4015 or start a conversation with us online to begin growing your wealth in the manner you desire.


Are you ready to experience the Correct Capital difference?

GET STARTED

Meet our team of financial advisors.

Our Team

Services We Offer